My Story

I began my professional career in 2017 and have been building at the intersection of events, strategy, and creative execution ever since. What started as a role in marketing and events quickly evolved into leading trade shows, sales conferences, educational programs, and brand experiences that support measurable business growth.

Over the years, I have managed portfolios of more than twenty five events annually, aligned show strategy to pipeline goals, overseen budgets and vendors, and partnered cross functionally with sales and marketing teams to ensure every experience serves a clear purpose. I believe events are more than logistics. They are immersive brand moments that shape perception, build relationships, and influence decision making.

Alongside event leadership, I have continued to develop and apply my creative skill set. Graphic design, social media content, and video editing are not separate from my work. They are extensions of how I think. Whether designing booth environments, creating digital assets, or shaping messaging, I approach each project with both structure and storytelling in mind.

I am especially interested in how design psychology, engagement technology, and thoughtful messaging elevate live and digital experiences. The strongest brand moments are not accidental. They are intentional, cohesive, and aligned to business strategy.

At my core, I am a builder. I enjoy taking complex initiatives and turning them into seamless experiences. I care about details, I care about outcomes, and I genuinely love the work.

Strategic by mindset. Creative by instinct. Always looking for the next way to make ideas real.

Skill Summary

With a certification in the Neuroscience of Exhibitions and Events from the International Association of Exhibitions and Events in partnership with Madison Technical College, I approach event strategy through both a scientific and creative lens. I translate brand vision into immersive, experience driven environments rooted in audience psychology and measurable impact, ensuring each touchpoint is intentional and aligned with broader business goals.

I collaborate cross functionally with internal teams and work closely with external partners, vendors, and associations to bring ideas to life seamlessly. From CRM reporting and campaign management in Salesforce and HubSpot to event technology integration and spatial planning, I connect strategy, operations, and creative execution to deliver cohesive and high performing experiences.

Creatively, I leverage Adobe Creative Cloud to support visual storytelling and brand consistency across every initiative. With experience managing multimillion dollar budgets and leading disciplined monthly forecasting, I balance innovation with accountability. The result is strategic, data informed experiences that are visually compelling, financially sound, and built to make lasting impact.

Software:

  • Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Lightroom, Dimension, Premier, Dreamweaver)

  • Draftsight

  • Salesforce

  • Hubspot

  • Captello

  • getregistered

  • Maritz Housing & Registration

  • OnPeak Housing

  • MapYourShow

  • Asana

  • Monday

  • MailChimp

  • Constant Contact

  • SocialPilot

  • HootSuite

  • “Jocelyn’s attention to detail is truly remarkable. (…) Her diversified expertise in Digital Marketing, Branding, Graphic Design, and Tradeshows makes her an invaluable asset to any organization. (…) She has a unique talent for connecting with people and building trust, which is crucial in any business relationship.”

    — Kristiner Taylor, Marketing & Communications Specialist, Cimcorp North America

  • “Jocelyn combines high energy with meticulous planning and a creative approach to every project. (…) She understands not just the logistics of event planning, but the strategic importance of creating meaningful experiences that deliver real value. (…) Any organization would be fortunate to have her expertise in trade shows and event management.”

    — Cheryl Lewis, Manager, Business Development, The National Association of Home Builders

  • “She provided her artistic talents behind the camera and on the screen. (…) Jocelyn is driven and ready to help with any task thrown her way. (…) She would be an excellent addition to any company, especially where her creativity and artistic talents can be utilized.”

    — David Gorham, Art Director, BlueHive Exhibits