Timber Tunes was designed as a high energy, relationship driven experience for WEINIG USA’s internal sales team and dealer network during the 2026 Annual Dealer Conference. Hosted at a local self pour venue featuring over one hundred craft brews, the evening was intentionally curated to foster connection, celebration, and shared momentum.

We brought in a dueling piano performance for a four hour immersive experience, creating an atmosphere that encouraged participation, laughter, and authentic team engagement among approximately eighty attendees. The goal was simple but strategic. Strengthen internal culture and dealer relationships in an environment that felt memorable and personal.

Beyond the live experience, the event also served as a content opportunity. Footage captured during the evening was later incorporated into the Why WEINIG Awards, extending the value of the event beyond a single night and reinforcing brand storytelling across multiple touchpoints.